Having a .al domain will allow you to market your business in this growing economy by showing your commitment to the region and lending credibility to your site.
In addition, the .al domain names have been proved to be some of the best domains. 

Below are some success stories of domains traded through Host.al in the past years:

Soci.al sold for 50k$ / Escrowed through Host.al
Booking.al Sold for over 10K$ / Technical Support Host.al
Loc.al Sold for undisclosed Price (December 2013) / Technical Support by Host.al
Sport.al Sold for 7500$
Port.al Sold for 5000$ and many more